Portfolio Marketing Director

Location: Amsterdam, London, or Cambridge; hybrid working with 3 days in the office and 2 days remote. Travel up to 25% within Europe, with occasional global travel.

Salary: €71,700–€119,600 per year, plus performance-related annual bonus and equity or long-term incentives.

Company

hirify.global provides information, data, analytics, and technology solutions for professional and research markets.

What you will do

• Lead portfolio-level go-to-market strategy across six B2B market verticals, 15 products, and a portfolio valued at approximately $450M.
• Define ICPs, buyer and user personas, positioning, brand strategy, competitive differentiation, and unified portfolio narratives.
• Align Commercial, Product Management, Sales, Lifecycle Marketing, and GTM Excellence on annual and quarterly priorities, launches, investments, and success metrics.
• Use customer insights, competitive intelligence, win/loss analysis, proof points, and analyst input to improve portfolio strategy.
• Lead acquisition, adoption, usage, renewal, cross-sell, upsell, and new-logo growth programmes with lifecycle and regional marketing teams.
• Hire, develop, and manage 5–6 Senior Marketing Managers while contributing to senior marketing leadership and thought leadership activities.

Requirements

• At least 4 years of senior portfolio, product, or solutions marketing leadership experience.
• Experience managing complex, multi-product B2B portfolios, ideally at a $250M+ revenue scale.
• People-management experience leading teams of at least 4 and developing high-performing marketing teams.
• Expertise in B2B go-to-market strategy, positioning, messaging, competitive differentiation, and product launch execution.
• Strong commercial acumen with experience connecting marketing to pipeline, revenue, retention, and customer value metrics.
• Fluency in English is required; experience across multiple markets and cultures is expected.

Nice to have

• Experience in enterprise SaaS, information services, data analytics, or technology platforms.
• Familiarity with analyst relations, category marketing, enterprise ABM, agency management, or M&A integration marketing.
• German, French, Dutch, Spanish, or Italian language skills.
• MBA or equivalent advanced degree.

Culture & Benefits

• Hybrid working model with flexibility to travel.
• Private health insurance, enhanced pension contributions, life assurance, and generous annual leave.
• Professional development budget, industry events, certifications, and leadership programmes.
• Collaborative and inclusive environment focused on bold thinking, intellectual curiosity, and measurable outcomes.