Senior Manager, Business Marketing (Performance Marketing)

Location: Taipei, Taiwan

Company

hirify.global is expanding its e-commerce services in Taiwan, including next-day Rocket Delivery and international Rocket Overseas delivery.

What you will do

• Own the strategy, launch, scaling, and optimization of high-budget Google Search, Google Shopping, Performance Max, and Microsoft Advertising campaigns.
• Calibrate bidding systems and dynamically allocate budgets across brand, non-brand, and shopping channels based on margins, unit economics, and demand.
• Lead keyword expansion, search-term analysis, intent clustering, and Google Merchant Center feed optimization.
• Analyze auction insights, impression share, GMV per click, conversion delays, SKU performance, and signal drift.
• Design Conversion Lift experiments and holdouts to measure incremental ROAS and improve Smart Bidding calibration.
• Work with Analytics, Engineering, Finance, and Category teams to validate attribution pipelines and translate performance data into decisions.

Requirements

• 8–10+ years of hands-on performance marketing experience managing large Google Ads and SEM budgets.
• Experience with Google Search, Shopping, Performance Max, and large-scale campaigns in e-commerce or high-growth technology environments.
• Expert understanding of Smart Bidding, auction-time signals, conversion delay models, and product-feed optimization.
• Strong technical knowledge of MMP integrations, Firebase SDK, Google Tag, tracking parameters, and web-to-app conversion paths.
• Advanced Excel or Google Sheets modeling skills; experience with SQL, Python, or BI tools is desired.
• Ability to create SOPs, investigate performance changes, and use first-principles problem solving.

Nice to have

• Experience with Conversion Lift experiments, Ghost Ads, holdouts, or other incrementality measurement methods.
• Experience in high-growth marketplace environments with tens of thousands of USD in daily advertising spend.
• Strong ownership, continuous learning, and a focus on profitable scaling.

Culture & Benefits

• Work is centered on rigorous test-and-learn experimentation and data-led decision-making.
• hirify.global’s leadership principles emphasize ownership, deep analysis, constructive challenge, and committed execution.
• Employment includes a structured corporate recruitment process and an opportunity to support hirify.global’s growth in Taiwan.

Hiring process

• Application review followed by a phone interview.
• Onsite or virtual onsite interviews.
• Offer; the exact process may vary by role and scheduling circumstances.