2 дня назад
Director, Customer Marketing (B2B SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Customer Marketing (B2B SaaS): Building signal-driven retention, expansion, and advocacy programs for an installed customer base with an accent on product telemetry, lifecycle segmentation, and revenue outcomes. Focus on identifying churn and upsell triggers, activating customer proof and community programs, and leading a cross-functional team across Customer Success, Product, Demand Gen, and Product Marketing.
Location: US - Remote. Onsite, hybrid, or remote work may depend on location; 15–25% travel is required.
Company
is a global software company providing a SaaS suite that helps technology solution providers manage their businesses, sell efficiently, automate service delivery, and remotely control technology.
What you will do
- Build always-on, signal-driven retention programs using product telemetry, usage data, and account health signals.
- Identify upsell and cross-sell opportunities by partner tier and convert product adoption into revenue.
- Develop case study, reference, testimonial, customer speaker, and advocacy programs.
- Design lifecycle campaigns segmented by customer tier, product adoption, and account health.
- Coordinate Customer Success, Demand Generation, Product Marketing, and Product activities around customer lifecycle signals.
- Build and lead a focused team covering retention, expansion, and advocacy.
Requirements
- Experience building customer marketing programs from scratch in a B2B SaaS environment.
- Experience with signal-based or behavioral trigger marketing using product usage, health scores, intent data, and Gainsight.
- Track record of building advocacy programs, including case studies, reference networks, and customer community engagement.
- Data-driven approach with experience owning revenue retention or expansion outcomes.
- Bachelor’s degree in a related field and 8+ years of customer marketing, lifecycle marketing, or customer success-adjacent experience.
- 4+ years of managerial experience, plus experience with community, event, or lifecycle marketing.
Nice to have
- Experience in MSP, channel, or PE-backed SaaS environments.
Culture & Benefits
- Remote work arrangement for the US location, with onsite or hybrid arrangements depending on location.
- 15–25% travel required.
- Inclusive and positive workplace focused on diverse perspectives, discovery, debate, and collaboration.
- Opportunity to shape and rebuild a high-impact customer marketing function.
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