Head of Brand - México City (Hybrid)

Location: México City, Mexico; hybrid work model with regular office presence

Company

hirify.global is a B2B fintech building financial infrastructure and spend-management products for businesses across Latin America.

What you will do

• Own hirify.global’s visual identity, voice and tone, and brand narrative across product, marketing, sales, recruiting, events, social, and workplace experiences.
• Build, recruit, and lead a multidisciplinary brand team covering design, writing, motion, and production.
• Design and ship AI-powered workflows, templates, prompt libraries, generative image processes, copy systems, and automated asset production tools.
• Prototype and validate brand assets and systems quickly, scaling effective solutions across the organization.
• Establish intake, briefing, review, approval, and measurement processes for brand work.
• Provide hands-on concept development and art direction for launches, campaigns, and major events while partnering with Product Marketing, Growth, Sales, People, Recruiting, and company founders.

Requirements

• 8+ years of experience in brand, creative, or design leadership, including building or scaling a brand function.
• Portfolio demonstrating end-to-end leadership of identity systems, rebrands, or campaigns with measurable perception impact.
• Experience hiring, developing, and leading high-performing creative teams.
• Strong operational skills and experience building scalable creative processes.
• Hands-on experience using generative AI and AI-assisted workflows in creative production.
• Strong craft across visual identity, typography, voice, and motion, with excellent written and verbal communication in English.

Nice to have

• Experience in fintech, B2B SaaS, or another trust-driven category.
• Fluency in Spanish and/or Portuguese.
• Experience working directly with founders or C-level leaders.
• Startup or small-team experience with end-to-end ownership.

Culture & Benefits

• Hybrid work model combining office collaboration, customer interaction, and remote work, with increased office presence during ramp-up or when required by the leader.
• Competitive salary and stock options through ESOP from day one.
• Annual learning budget and accelerated internal development paths.
• Multicultural, inclusive, values-driven environment with daily exposure to Portuguese, Spanish, and English.
• Flexible vacation policy and a high-ownership, product-led culture.