обновлено 18 дней назад
SEO Specialist (GEO)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
SEO Specialist (GEO) (SEO/GEO): Developing search strategies and recommendations for international and local brands with an accent on technical SEO, content optimisation, and AI search visibility. Focus on conducting audits, identifying content gaps, improving internal linking and meta tags, and connecting search performance to broader business impact.
Location: Brussels, Belgium
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and advertising expertise for international and local brands.
What you will do
- Develop SEO and Generative Engine Optimisation strategies for international and local brands.
- Conduct technical SEO audits and provide actionable recommendations.
- Perform content gap and internal linking analyses.
- Create content briefs for copywriters and optimise SEO content and meta tags.
- Audit AI search visibility and contribute to GEO or GSO initiatives.
- Support Total Search projects and develop knowledge of SEA.
Requirements
- At least two years of experience with SEO projects in-house or in an agency environment; relevant internship experience may be included.
- French or Dutch and strong English communication skills.
- Experience with tools such as Screaming Frog, Google Search Console, Google Analytics 4, and Semrush; experience with every tool is not required.
- Expertise in one or more areas including technical SEO audits, content gap analysis, content briefs, SEO writing, meta tag optimisation, internal linking, or AI search visibility.
- Ownership of work, clear expectation-setting, reliable follow-through, curiosity, collaboration, and strong business acumen.
Culture & Benefits
- Work at the forefront of search marketing with access to data, insights, and beta features through relationships with Google, Microsoft, and OpenAI.
- International and collaborative environment with opportunities for skill development and career progression.
- Support from a 10+ person Search team and a global network of specialists.
- Projects for well-known brands including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus, and IKEA.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →