Assistant Product Manager (FMCG)

Location: Heinz Philippines

Company

hirify.global is a food and beverage manufacturer and marketer managing the Heinz brand portfolio.

What you will do

• Co-lead innovation, activation, advertising, promotion, and annual brand marketing plans for the Heinz Western Taste Elevation portfolio.
• Coordinate integrated marketing campaigns and new product development launches from ideation through in-market execution.
• Co-own category P&L and track revenue, profit, market share, brand health, budgets, and market performance.
• Manage brand operations and participate in monthly commercial reviews across priority SSEAHK markets.
• Develop regional and localized marketing execution plans based on consumer and shopper insights.
• Oversee digital and social media campaigns, POSM requirements, sampling execution, content deployment, and Meta asset hygiene.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
• 4–5 years of progressive marketing experience, or a combination of sales and marketing experience, with FMCG marketing experience required.
• Strong analytical, communication, interpersonal, project management, and budget management skills.
• Experience leading and delivering multiple innovation and renovation projects.
• Experience briefing creative agencies and working with media agencies on media plan creation, deployment, and evaluation.
• Ability to work independently and collaboratively in a demanding, fast-paced, and start-up-like environment.

Culture & Benefits

• Opportunity to work in a fast-paced, adaptable, and start-up-like environment.
• Cross-functional collaboration with local market teams, commercial sales teams, agencies, and the SSEAHK business unit.
• Equal opportunity employment across protected groups.