3 часа назад
Product Operations and Marketing Manager
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Operations and Marketing Manager (Digital Product Marketing): Leading go-to-market planning, product messaging, launch materials, and digital product representation across guest touchpoints with an accent on product adoption, educational content, and cross-functional alignment. Focus on launching digital features, simplifying complex capabilities into compelling communications, and measuring engagement to improve product adoption.
Location: Remote Florida
Company
operates in the hospitality and guest-experience sector.
What you will do
- Lead go-to-market planning for digital product launches and feature releases.
- Develop product positioning, messaging, presentations, and launch materials with Product Management.
- Ensure digital products, capabilities, and promotions are accurately represented across digital channels.
- Create product-focused videos, training materials, demos, release communications, and knowledge resources.
- Coordinate with Product, Operations, Corporate Marketing, Property Marketing, Unity Marketing, Social Media, Creative, and Digital teams.
- Measure product adoption, optimize engagement, and use customer and stakeholder feedback to improve communication.
Requirements
- 5+ years of experience in Product Marketing or Digital Marketing.
- Demonstrated success launching digital products and driving customer adoption.
- Strong experience creating product messaging, launch plans, presentations, videos, and training materials.
- Excellent storytelling and communication skills, including the ability to simplify complex product capabilities.
- Experience working cross-functionally with Product, Marketing, Creative, and Digital teams.
- Familiarity with digital content management systems, analytics platforms, and AI-assisted content creation tools.
Nice to have
- Experience with video creation and presentation tools such as Camtasia, Adobe Creative Suite, Canva, or similar.
Culture & Benefits
- Full-time employment with a comprehensive benefits package.
- Benefits support team member and family health and well-being.
- Benefits include support for future planning and work-life balance.
- Benefits may vary based on employment status.
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