4 часа назад
Sr. Consumer Research Analyst (Outdoor)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Consumer Research Analyst (Outdoor): Leading qualitative and quantitative consumer research initiatives for an outdoor sportswear portfolio with an accent on consumer behavior, market intelligence, and translating complex data into strategic recommendations. Focus on designing research studies, analyzing and visualizing consumer data, and presenting influential insights to Product, Design, Innovation, Merchandising, Marketing, and Commercial stakeholders.
Location: Hybrid in Portland, Oregon, United States of America
Company
develops and markets outdoor sportswear brands and uses consumer and market intelligence to guide product, brand, and business strategy.
What you will do
- Lead qualitative and quantitative consumer research projects from study design through delivery.
- Analyze, synthesize, and visualize complex consumer data to identify trends, opportunities, and business implications.
- Partner with Marketing, Merchandising, Innovation, Product, Design, Brand, and Commercial teams on seasonal go-to-market and strategic initiatives.
- Present clear, compelling research findings and recommendations to stakeholders and project teams.
- Build expertise in outdoor consumers and the consumer journey across physical and digital retail environments.
- Support strategic planning, quarterly business reviews, product development milestones, and consumer experience improvements.
Requirements
- Bachelor's degree, relevant certification, or equivalent combination of education and experience.
- 5–8 years of experience in consumer insights, market research, user research, or a related field.
- Experience leading surveys, focus groups, interviews, usability testing, card sorting, and heuristic evaluations.
- Strong analytical, synthesis, communication, presentation, and stakeholder-influencing skills.
- Working knowledge of outdoor consumers, the outdoor industry, consumer psychology, behavioral science, economics, or related disciplines.
- Experience managing multiple priorities and collaborating across diverse teams.
Nice to have
- Understanding of physical and digital retail environments.
Culture & Benefits
- Regular full-time employment with medical, dental, vision, life insurance, disability, flexible spending, and health savings account benefits.
- 401(k) plan with a company match.
- Employee assistance, wellness, and voluntary benefits programs.
- Employee discounts and a generous time-off program.
- Accommodation support is available during the application and employment process.
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