Area Sales Leader (General Trade)

Location: Makassar, Indonesia

Company

hirify.global is a global food and beverage company offering branded consumer products.

What you will do

• Drive sales growth, profitability, market share, and numeric and weighted distribution for the General Trade channel.
• Execute commercial plans covering market and channel entry, geographic expansion, product launches, promotions, in-store space acquisition, and direct-to-consumer initiatives.
• Manage distributor sales processes, portfolio strategy, stock availability, SKU priorities, and profitability improvement.
• Control trade and consumer activity execution, merchandising standards, sales routines, reporting, and distributor engagement.
• Support go-to-market platform pilots and ensure compliance with workflows, training, measurement, and review standards.
• Lead distributor management, performance evaluation, capability development, recruitment quality, coaching, and team performance reviews.

Requirements

• Experience driving sales and distribution performance in the General Trade channel.
• Ability to manage distributors, sales processes, stock availability, merchandising, and commercial execution.
• Ability to develop business plans, implement go-to-market initiatives, and lead continuous improvement.
• Ability to recruit, coach, mentor, and manage distributor teams.
• Availability to work onsite in Makassar, Indonesia.

Culture & Benefits

• Equal opportunity employment practices.
• Support for underrepresented ethnic minority groups, women, veterans, individuals with disabilities, and people of diverse sexual orientations and gender identities.