Content, Creator & Community Manager

Location: Bangkok General Office, Bangkok, Thailand

Company

Procter & Gamble produces globally recognized consumer brands across approximately 70 countries, including Always, Ariel, Gillette, Pampers, Pantene, and Oral-B.

What you will do

• Monitor brand mentions, category conversations, competitor activity, and cultural signals across relevant market platforms and forums.
• Build and manage creator rosters, including sourcing, onboarding, briefing, contracting, KPI management, and performance reviews.
• Develop local, brand-specific content strategies based on platform and format performance analysis.
• Execute real-time content creation around cultural moments and events, and optimize content amplification.
• Build PR playbooks, support UGC programs with agency and publisher partners, and organize participation mechanics or events.
• Launch and manage brand-owned community spaces, including member recruitment, content cadence, and two-way communication.

Requirements

• 1–3 years of experience in creator or influencer marketing, community management, or social content in a multi-brand or portfolio environment.
• Experience managing creator programs end to end, from sourcing and contracting through performance review.
• Experience managing agency partners.
• Fluency in the local language is required.
• Strong working knowledge of Instagram, TikTok, and ASEAN-relevant platforms.
• Analytical thinking, fast execution, content judgment, learning agility, and interest in brand management.

Nice to have

• Hands-on content creation experience or a deep understanding of creator psychology.
• Basic knowledge of rights clearance for PR and UGC assets.

Culture & Benefits

• Full-time position within a global portfolio of trusted consumer brands.
• Equal-opportunity workplace committed to diversity and reasonable accommodation.