6 часов назад
General Sales Manager (Broadcast & Digital Advertising)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
General Sales Manager (Broadcast & Digital Advertising): Leading broadcast and digital sales teams while driving revenue growth across local, national, digital, and emerging advertising platforms with an accent on sales strategy, inventory management, forecasting, and team development. Focus on expanding client relationships, optimizing pricing and advertising inventory, managing budgets, and achieving strategic revenue objectives.
Location: Harrisburg, Pennsylvania, United States
Company
WHTM-TV (abc27) is an ABC-affiliated television station serving South Central Pennsylvania and owned by .
What you will do
- Lead the broadcast and digital sales teams and direct staffing, training, coaching, and performance evaluation.
- Develop and execute sales strategies across local, national, digital, and new business categories.
- Drive new business development and strengthen existing client relationships.
- Manage advertising inventory, pricing, discounts, revenue forecasting, and departmental budgets.
- Monitor sales performance, analyze reports, and identify opportunities for revenue growth and operational improvement.
- Collaborate with station and corporate leadership, national sales partners, and Accounts Receivable to achieve revenue objectives and resolve customer concerns.
Requirements
- Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration, or a related field, or equivalent education and work experience.
- At least five years of media sales experience.
- Strong understanding of broadcast, digital, and multi-platform advertising sales.
- Excellent verbal and written communication, analytical, organizational, and problem-solving skills.
- Demonstrated ability to lead, motivate, coach, mentor, and develop high-performing teams.
- Valid driver's license with an acceptable driving record.
Culture & Benefits
- Full-time position with responsibility for leading the Sales Department.
- Work across broadcast, digital, and emerging media platforms.
- Collaborate with station leadership, corporate leadership, and national sales partners.
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