Customer Engagement Strategist (Healthcare)

Location: St. Louis, Missouri, United States

Salary: $108,400–$180,600 annually, depending on experience and geographic location; eligible for an annual bonus plan.

Company

Improves the health and vitality of clients, customers, and patients through Cigna Healthcare and Evernorth Health Services.

What you will do

• Identify, test, and scale customer engagement opportunities aligned with business, product, and digital priorities.
• Define customer-centric strategies covering target populations, use cases, channels, frequency, and success metrics.
• Design end-to-end customer journeys across email, SMS, push, web, mobile, direct mail, agent, and offline touchpoints.
• Lead A/B/n experiments, including hypotheses, test briefs, measurement plans, and documented learnings.
• Partner with product, analytics, technology, and delivery teams from concept through launch.
• Apply insights to improve campaigns, inform future strategies, and maintain clear documentation and approvals.

Requirements

• At least 5 years of experience in consumer or customer engagement strategy across multiple channels.
• Experience in product marketing, customer relationship marketing, or a related discipline.
• Hands-on experience designing and executing direct-to-consumer behavior change initiatives.
• Strong written and verbal communication skills with the ability to influence cross-functional partners.
• Experience in Agile or rapid test-and-learn environments and comfort partnering with data and analytics teams.
• Working knowledge of behavioral science principles applied to customer engagement.

Nice to have

• Bachelor’s degree or equivalent practical experience.
• Experience with Confluence, Jira, Figma, Aurelius, or Tableau.
• Familiarity with CDPs or CRM tools such as Teradata, Redpoint Interactive, or Braze.
• Experience working with communications delivery and execution teams.

Culture & Benefits

• Cross-functional, collaborative, and growth-oriented Agile environment.
• Medical, vision, dental, well-being, and behavioral health benefits from the first day of employment.
• 401(k), company-paid life insurance, tuition reimbursement, paid holidays, and leaves of absence.
• At least 18 days of paid time off per year.
• Occasional or permanent home working requires cable broadband or fiber internet with at least 10 Mbps download and 5 Mbps upload speeds.