6 часов назад
Sr. Director, Digital Marketing & Product
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Director, Digital Marketing & Product (Digital Marketing/Product): Leading LA Galaxy’s end-to-end digital marketing, fan journey, and digital product strategy with an accent on performance marketing, CRM, owned channels, and fan experience. Focus on driving conversion through UX, experimentation, personalization, and optimization across websites, mobile apps, email, SMS, and push notifications.
Company
operates across sports and live entertainment, hosting more than 160 million guests and promoting thousands of shows and events globally each year.
What you will do
- Lead LA Galaxy’s end-to-end digital marketing, fan journey, and digital product strategy.
- Oversee performance marketing, lifecycle marketing, and CRM initiatives.
- Manage owned digital channels, including email, SMS, push notifications, website, and mobile app experiences.
- Drive UX, conversion rate optimization, experimentation, and personalization across digital products.
- Improve acquisition, engagement, conversion, retention, revenue, and the overall fan experience through data-driven strategies.
Requirements
- Experience leading digital marketing and digital product strategy.
- Expertise in performance marketing, lifecycle marketing, and CRM.
- Experience managing website, mobile app, email, SMS, and push notification channels.
- Knowledge of UX, conversion rate optimization, experimentation, and personalization.
- Ability to use data-driven strategies to improve digital audience and revenue outcomes.
Culture & Benefits
- Work within a sports and live entertainment environment.
- Support digital experiences for LA Galaxy fans across multiple touchpoints.
- Contribute to a global organization presenting more than 22,000 events annually.
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