Digital Commerce Purchasing Manager (Social Commerce)

Location: Manila Net Park Office, Manila, Philippines

Company

Procter & Gambl is building social commerce capabilities across its Philippines markets.

What you will do

• Build and lead the social commerce agency ecosystem across TikTok Shop, live commerce, affiliates, and creator-led selling models.
• Identify, onboard, and manage TSPs, MCNs, creator agencies, platforms, and other commerce partners.
• Lead commercial negotiations to improve value, flexibility, cost efficiency, and ROI.
• Develop sourcing strategies, operating models, contracts, supplier payments, benchmarks, KPIs, and governance frameworks.
• Build playbooks, codify social commerce learnings, and upskill internal teams and stakeholders.

Requirements

• Proven experience in social commerce, digital performance marketing, or platform ecosystems such as TikTok, TikTok Shop, Douyin, Shopee, or Lazada affiliate ecosystems.
• Strong understanding of live selling, creator ecosystems, MCNs, UGC, and affiliate marketing models.
• Experience working with platforms, agencies, or commerce enablers such as TSPs.
• Strong commercial acumen, negotiation, communication, problem-solving, and stakeholder management skills.
• Experience leading cross-functional initiatives and building new capabilities in fast-paced, ambiguous environments.
• Proficiency in Microsoft Excel and PowerPoint, with knowledge of using AI to digitize processes and improve efficiency.

Nice to have

• Experience in beauty social commerce.

Culture & Benefits

• Opportunity to build a new social commerce capability from the ground up.
• Work with marketing teams and external partners across a fast-growing digital commerce ecosystem.
• Exposure to live selling, creator commerce, affiliate programs, and platform partnerships.