Lead Market Research & Analysis

Location: Onsite in Dallas, TX; El Segundo, CA; or Atlanta, GA. Office presence is required a minimum of 5 days per week, and the role is only available in the posted locations. No relocation is offered.

Salary: $130,700–$196,100 USD annual.

Company

AT&T provides connectivity products and services and develops marketing, advertising, and digital experiences for its customers.

What you will do

• Lead the end-to-end Retail Tracking program, including methodology, execution, analysis, and actionable insights.
• Design, manage, and deploy custom qualitative and quantitative retail research in partnership with external vendors.
• Support B2B advertising measurement through message and copy testing.
• Analyze and synthesize data from diverse sources, using advanced market research and analytics techniques.
• Translate research findings into clear reports, presentations, charts, and recommendations for stakeholders.
• Manage multiple research programs and collaborate with marketing, creative, shopper experience, and cross-functional teams.

Requirements

• 3+ years of hands-on experience as a market research professional.
• Deep expertise in primary market research, including qualitative and quantitative approaches, sampling, and data analysis.
• Experience evaluating research methodologies and recommending cost-effective approaches to answer business questions.
• Ability to synthesize large amounts of data and create customer-focused narratives that support business decisions.
• Strong communication, collaboration, multitasking, and stakeholder-influence skills.
• BS/BA degree or equivalent experience required; a master’s degree is preferred.

Nice to have

• 3+ years of experience working for a third-party primary research provider.
• Experience running shopper or B2B research programs.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) plan, tuition reimbursement, paid time off, and company holidays.
• Paid parental leave, caregiver leave, adoption reimbursement, disability benefits, and life insurance.
• Wellness programs, employee assistance programs, and supplemental benefit options.
• Employee discounts on eligible AT&T mobility, internet, fiber, and phone products.