7 часов назад
Marketing Data & Analytics Lead (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Data & Analytics Lead (AI): Building a measurement program for TrendAI’s visibility and citations in AI-generated answers, with an accent on prompt methodology, competitive intelligence, and knowledge-graph representation. Focus on translating measurement into actionable content and messaging recommendations, partnering with PR, editorial, social, analyst-facing, Brand, Web, and data teams, and measuring market impact.
Location: Austin, United States. Candidates must already be authorized to work in the U.S. without employment-based visa sponsorship.
Company
TrendAI is ’s enterprise AI security business unit, providing AI visibility and consolidated security for organizations.
What you will do
- Build a documented baseline and repeatable methodology for measuring how major AI engines represent TrendAI against competitors.
- Own buyer-focused prompt sets, analysis standards, and recurring reporting in the shared analytics environment.
- Identify where TrendAI wins or loses citations and translate findings into evidence-based publishing, earned-media, and messaging recommendations.
- Partner with PR, editorial, social, analyst-facing, Brand, Web, and data teams to implement recommendations.
- Measure whether content and media initiatives improve AI visibility and communicate results clearly.
- Maintain competitive intelligence on how AI engines name and frame competing companies.
Requirements
- Six or more years of experience across organic visibility, earned media, or marketing analytics, including hands-on AI answer visibility ownership.
- Proven experience building a measurement program from zero, including methodology, recurring reporting, and interpretation.
- Working knowledge of how large language models retrieve and cite content.
- Experience with enterprise AI-visibility and media-intelligence platforms, reference surfaces, and knowledge graphs.
- Ability to turn measurement into actionable content and messaging recommendations and work with shared analytics platforms and Web teams.
- B2B enterprise technology experience; cybersecurity experience is strongly preferred, along with AI tooling fluency and people-leadership experience or readiness.
Culture & Benefits
- Medical, dental, and vision insurance, life insurance, and short- and long-term disability coverage.
- Pre-partum, maternity, parental, and medical leave.
- Mental health wellness program, wellness incentive, adoption assistance, and pet insurance.
- 401(k) with company match, paid time off, and 14 annual holidays.
- Tuition assistance, employee resource groups, ongoing learning, and team activities.
- Work-life balance, equity, inclusion, and collaboration are emphasized.
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