Email & SMS Marketing Manager (Firearms / E-Commerce)

Location: On-site in North Dallas / Farmers Branch, Texas; U.S. Citizens and Green Card Holders only

Compensation: Up to $70,000 per year

Company

hirify.global operates an e-commerce business focused on firearms, ammunition, accessories, and related promotional offers.

What you will do

• Own daily email and SMS campaign execution from planning through deployment.
• Build weekly and monthly promotional communication calendars.
• Create messaging for firearms, ammunition, accessories, and promotional offers.
• Manage segmentation, targeting, personalization, and automated customer journeys.
• Monitor deliverability, engagement, conversions, revenue, unsubscribes, and channel performance.
• Develop A/B tests and use campaign analytics to improve engagement and revenue while coordinating with Marketing, Merchandising, Catalog, Purchasing, and Creative teams.

Requirements

• 3+ years of experience in email, SMS, lifecycle, CRM, or e-commerce marketing.
• Strong knowledge of firearms industry products, brands, terminology, and customer behavior.
• Experience with email and SMS platforms such as Listrak, Klaviyo, Bloomreach, Braze, Attentive, or similar tools.
• Strong copywriting, communication, and analytical skills.
• Experience in a high-volume e-commerce environment and the ability to manage multiple campaigns and deadlines independently.
• U.S. citizenship or a Green Card is required; visa sponsorship is not offered.

Nice to have

• Experience with Klaviyo or Listrak.

Culture & Benefits

• Full-time, on-site role supporting a fast-moving marketing and e-commerce organization.
• Cross-functional collaboration with Marketing, Merchandising, Catalog, Purchasing, and Creative teams.
• Responsibility for channels that directly influence customer engagement and revenue.