9 часов назад
Senior Market Analyst (Power BI)
76 050 - 96 050$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Market Analyst (Power BI): Building detailed reporting and analysis for residential lead-conversion KPIs across digital channels, geographies, and dealers with an accent on dashboard development, data integrity, and funnel performance. Focus on identifying bottlenecks, conducting root-cause analysis, supporting A/B testing, and implementing strategies that improve conversion rates across lead submission, qualification, assignment, and follow-up.
Location: Hybrid, with 2–3 days per week onsite in Milwaukee, WI or Kohler, WI. Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
Salary: $76,050–$96,050 per year
Company
develops energy-resilience solutions including engines, generators, power conversion systems, UPS systems, EV components, microgrid controls, and clean energy technologies.
What you will do
- Build executive dashboards and performance reports for lead volume, speed-to-lead, lead quality, and conversion KPIs.
- Analyze lead performance across websites, chat, forms, call centers, AI conversations, marketing channels, geographies, and dealers.
- Identify trends, bottlenecks, and root causes behind performance changes, then recommend conversion improvements.
- Support lead-conversion projects through definition, documentation, testing, execution, and post-project performance assessment.
- Identify optimization and A/B testing opportunities to improve engagement and conversion throughout the sales and post-sale funnels.
- Collaborate with marketing, sales, product, analytics, and data analyst teams on cross-channel initiatives.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, or a related field.
- 5+ years of lead-conversion and report-development experience, including 3–5 years in report development and analysis.
- 2+ years of hands-on experience with GA4, Power BI, Salesforce reporting, and Looker Studio.
- 3–5 years of experience in B2C or business-to-dealer lead-generation marketing.
- Proven experience identifying and implementing conversion improvements, with strong analytical skills and attention to detail.
- Knowledge of IT project development lifecycles and documentation, with the ability to manage multiple concurrent tasks.
Nice to have
- 3–5 years of experience in home-services lead generation.
- Familiarity with AI-based lead-qualification and booking tools.
- Experience with customer lead-scoring models.
Culture & Benefits
- Work in a safety-focused and sustainable environment guided by a Zero Is Possible safety culture.
- Competitive compensation and benefits, including health, vision, and dental coverage.
- 401(k) plan with matching.
- Work-life flexibility, recognition and rewards, and development and career opportunities.
- Inclusive workplace shaped by the values of Curiosity, Trust, Pace, and Excellence.
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