9 часов назад
Marketing Investment - Senior Analyst
100 450 - 157 850$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Investment - Senior Analyst (Marketing Finance): Planning, tracking, and optimizing large multi-channel marketing budgets with an accent on forecasting, spend governance, financial reporting, and ROI analysis. Focus on building budget models, explaining variances, improving purchase-to-reporting workflows, and developing automation and agentic tools for marketing finance processes.
Location: Bethesda, Maryland, United States
Annual salary: $100,450–$157,850
Company
is a large United States auto insurer founded in 1936 and part of the Berkshire Hathaway family of companies.
What you will do
- Develop and manage annual, quarterly, and monthly marketing budgets and reforecasts.
- Build budget models, scenario plans, and reporting for actuals, forecasts, burn rates, and variances.
- Own marketing spend governance, including approvals, vendor onboarding, purchase orders, invoices, accruals, and audit documentation.
- Create executive dashboards and recommendations for spend pacing, risk management, reallocations, and cost efficiency.
- Analyze marketing investment outcomes using MMM, PAS, CAC, CPL, and ROAS, and support business cases for incremental investment.
- Improve marketing finance workflows, reporting tools, templates, playbooks, and automation; train marketers on budget governance.
Requirements
- Bachelor’s degree in Finance, Accounting, Business, Economics, or a related field.
- 5+ years of experience in budgeting, FP&A, or financial operations with direct marketing spend exposure.
- Experience managing large, multi-channel marketing budgets, forecasting, variance analysis, and executive reporting.
- Experience with financial systems and reporting tools such as Workday, Excel, and Power BI.
- Advanced Excel skills, strong financial acumen, stakeholder management, process orientation, and data storytelling abilities.
- will not sponsor a new applicant for employment authorization for this position.
Nice to have
- Experience overseeing agency and media spend portfolios.
- Experience working in a matrixed environment with multiple stakeholders.
- Familiarity with purchase orders, invoices, month-end close workflows, and accruals.
- Aptitude with AI and experience automating data workflows, including a vision for agentic tools.
Culture & Benefits
- Inclusive and collaborative culture focused on shared success.
- Personalized development programs, mentorship, and certification assistance.
- Competitive pay, benefits, and flexibility supporting well-being and long-term planning.
- Work centered on innovation, integrity, customer protection, and community impact.
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