10 часов назад
VP, Demand Generation (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
VP, Demand Generation (SaaS): Building and scaling an integrated demand generation engine for an enterprise B2B SaaS product with an accent on marketing-sourced pipeline, channel performance, and CAC efficiency. Focus on launching the first ABM program, allocating budget across paid, events, and emerging channels, and turning new demand motions into repeatable programs.
Location: Remote or hybrid, with flexibility to work from anywhere in North America. Main office: St. John’s, Newfoundland and Labrador.
Company
provides an AI platform for mechanical engineering design reviews, helping companies capture design knowledge, identify issues earlier, reduce rework, and bring products to market faster.
What you will do
- Own marketing-sourced pipeline creation, conversion, revenue contribution, and CAC efficiency.
- Architect and oversee integrated demand generation programs across digital, paid, field marketing, events, and ABM.
- Lead, mentor, and grow the existing four-person demand generation team.
- Launch CoLab’s first ABM motion and develop it into a repeatable program.
- Own demand generation budgeting, forecasting, channel allocation, and ROI tracking.
- Partner with Sales, Product Marketing, and executive leadership to align pipeline strategy and communicate data-backed insights.
Requirements
- 10+ years of B2B SaaS demand generation experience, including 3+ years in a senior leadership role such as VP or Head of Demand Generation.
- Proven experience building and scaling demand generation teams that deliver measurable pipeline and revenue growth.
- Experience generating pipeline for high-ASP products with small target account lists, long sales cycles, and complex buying committees.
- Strong quantitative, forecasting, and pipeline analysis skills, with the ability to present clear data-backed narratives to executives.
- Experience designing and executing multi-channel programs across paid media, SEO/SEM, third-party and owned events, and ABM.
- Ability to balance strategic leadership with hands-on execution when launching new demand motions.
Nice to have
- Experience working in a growth-stage SaaS environment where channels and demand programs are rapidly maturing.
- Experience partnering with Product Marketing on nuanced messaging and personalization across channels.
Culture & Benefits
- Full-time, permanent position with stock options.
- Extended health and benefits package.
- Unlimited paid vacation.
- RRSP matching.
- Hybrid and remote work opportunities across North America.
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