9 часов назад
Growth Marketing Manager - TV (Fintech)
115 000 - 140 000$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager - TV (TV acquisition): Executing and optimizing Linear and Streaming TV media buying to improve customer acquisition performance with an accent on forecasting, measurement, experimentation, and creative testing. Focus on analyzing campaign data, scaling efficient tactics, strengthening attribution, and managing agency and vendor partners.
Location: New York City, NY; San Francisco, CA; or Washington, DC. Team members are strongly encouraged to work in the office 1–2 days per week, although there is no formal in-office requirement.
Salary: $115,000–$140,000 per year, plus bonus and benefits.
Company
provides financial services that help members understand their finances and save time and money.
What you will do
- Execute and optimize media buying, pacing, forecasting, and post-buy analysis across Linear and Streaming TV.
- Manage TV budgets and improve performance against CPA, CAC, and ROAS targets.
- Analyze networks, publishers, formats, and campaign data to identify scalable growth opportunities.
- Design and run TV experiments, define hypotheses and success criteria, and turn results into optimizations.
- Partner with Creative on TV briefs, testing, and iteration of performance-focused creative.
- Coordinate with agencies, vendors, Data, Product, Engineering, CRM, Legal, and Compliance on measurement, attribution, data quality, brand safety, and privacy.
Requirements
- 4+ years of hands-on TV media buying experience at a high-growth consumer company, startup, or agency.
- Experience with Linear and/or Streaming TV or CTV.
- Strong analytical skills and fluency in CAC, ROAS, LTV to CAC, and blended performance metrics.
- Ability to convert data and experiment results into clear recommendations and action.
- Experience coordinating internal teams and external partners or agencies in ambiguous environments.
- Advanced Excel proficiency and familiarity with TV measurement approaches including incrementality testing, media mix modeling, and attribution.
Nice to have
- Experience with Haus.
- Experience with Looker or similar analytics tools.
Culture & Benefits
- Health, dental, and vision plans, life insurance, and long- and short-term disability coverage.
- 401(k) matching and a team member stock purchasing program.
- Learning and development opportunities and tuition reimbursement.
- Unlimited paid time off and competitive pay.
- Daily lunch, snacks, coffee, and commuter benefits for in-office work.
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