11 часов назад
Social Media Content Designer (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Social Media Content Designer (AI) (Social Media, Motion, Video): Creating platform-native static graphics, motion pieces, and short-form videos for Generac’s B2C and B2B audiences with an accent on visual storytelling, trend adaptation, and brand consistency. Focus on translating complex business topics into engaging social content, building efficient AI-enabled workflows, and using creative testing insights to improve performance.
Location: Waukesha, Wisconsin, United States; onsite role with occasional travel
Company
develops solutions that protect homes, strengthen businesses, and support a more resilient, efficient, and sustainable energy future.
What you will do
- Create and edit social media assets, including static graphics, motion content, short-form video, and platform-native executions.
- Own the visual direction and tone of social media content within the brand style.
- Translate complex products, business topics, and brand messages into clear, memorable visual content.
- Develop social-first creative concepts for Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook, and emerging platforms.
- Partner with social, marketing, and business teams while managing multiple projects and tight deadlines.
- Build repeatable workflows and use AI-enabled tools to accelerate ideation, editing, production, and repetitive design tasks.
Requirements
- Bachelor’s degree in graphic design or a related field, or equivalent experience.
- 4–6 years of experience designing social media content and a portfolio featuring brand work.
- Advanced knowledge of social platforms, audience behavior, content formats, trends, and algorithm-driven best practices.
- Proficiency with Canva, CapCut, Instagram Edits, and Adobe Creative Suite.
- Experience creating platform-native static, motion, and short-form video content, with knowledge of layout, typography, hierarchy, animation, and motion design.
- Ability to use AI-enabled creative workflows, manage multiple projects, incorporate detailed feedback, and collaborate effectively.
Nice to have
- Knowledge of creative testing methodologies and performance-based content optimization.
- Experience with photography, video capture, and on-location content production.
- Experience creating advanced motion graphics, animation, or video executions for social media.
Culture & Benefits
- Embedded collaboration with the social, marketing, and business teams.
- Opportunity to shape a recognizable social media visual identity for both B2C and B2B audiences.
- Fast-moving environment focused on testing, learning, and efficient content production.
- Regular computer-based work with occasional standing, walking, lifting up to 25 pounds, and travel.
Hiring process
- A creative assignment based on a brief may be requested during the interview process.
- Portfolio examples should demonstrate social media creative work and, when possible, performance impact such as engagement, reach, video performance, or testing insights.
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