11 часов назад
International Consumer Insights & Research Analyst
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
International Consumer Insights & Research Analyst (Consumer Research): Leading international brand health tracking and Voice of the Customer programs with an accent on survey design, quantitative analysis, vendor management, and actionable reporting. Focus on translating business needs into research objectives, analyzing consumer and market data, and coordinating multiple projects for international marketing and franchisee stakeholders.
Location: Onsite at the Colombia Support Center 4 days per week; up to 15% travel may be required.
Company
is a multi-brand restaurant company operating more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
What you will do
- Lead the International Brand Health Tracking program, including survey design, quality assurance, data analysis, and report creation.
- Support the Voice of the Customer program through franchisee onboarding, survey review, report management, and ad hoc analysis.
- Translate business needs into research objectives, recommend methodologies, write surveys, analyze data, and develop reports for bespoke research projects.
- Help implement consumer trend and market report sharing using secondary data platforms.
- Collect market and consumer information to support regional and field marketing planning.
- Build relationships with international marketing, regional field teams, commercial services, development teams, franchisees, and research vendors.
Requirements
- Four-year degree in business, marketing, psychology, or a related field.
- At least 3 years of consumer insights or market research experience.
- Knowledge of and experience with quantitative research methodologies.
- Strong survey writing, analytical, organizational, written, and verbal communication skills.
- Ability to lead multiple projects, prioritize work, meet deadlines, and maintain attention to detail.
- Ability to communicate across organizational levels and build internal and external partnerships.
Nice to have
- Master’s degree in marketing or an MBA.
- Restaurant industry experience.
- International experience.
- Experience with Brand Health Tracking or Voice of the Customer programs.
Culture & Benefits
- Work as part of the International Marketing team.
- Fast-paced environment requiring multitasking, prioritization, and independent work.
- Opportunity to develop and share consumer knowledge across international markets.
- Up to 15% business travel may be required.
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