Sr. Director, Analytics (Digital Marketing)

Location: Knoxville, Tennessee or Atlanta, Georgia; relocation assistance may be provided to Knoxville. Remote employees must be based in the United States.

Company

hirify.global is a 600+ person, full-service national advertising agency connecting data and creativity to deliver business results for clients.

What you will do

• Lead analytics teams delivering timely and accurate analysis for assigned client accounts.
• Develop and execute campaign measurement, testing, and cross-channel media strategies.
• Create frameworks for complex analytics projects and integrate analytics into agency production processes.
• Assess media programs, interpret marketing data, and analyze effects on KPIs and ROI.
• Communicate results, efficiencies, opportunities, and optimization recommendations to clients and internal stakeholders.
• Develop analytics talent and promote a high standard of client service.

Requirements

• 7+ years of experience in media, marketing, or a related field, including 5+ years in analytics and 2+ years in a managerial role.
• Strong knowledge of marketing, digital marketing, and online advertising channels including Search, Display, Social, Contextual, Email, CTV, and OTT.
• Extensive experience with web analytics platforms such as Google Analytics or Adobe Analytics.
• Experience with ad trafficking and ad-serving platforms, including DoubleClick, Facebook, and Google.
• Strong working knowledge of Tableau and experience presenting analyses to small and large groups.
• Working knowledge of Google Tag Manager or Adobe Tag Manager. Remote employees must be based in the United States.

Nice to have

• SQL, R, or Python knowledge and database administration experience.
• Advertising agency experience.
• BA in Marketing or Analytics, or MS in Marketing or Business Analytics.

Culture & Benefits

• Family-oriented environment with a focus on supporting colleagues.
• Dog-friendly offices and flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical coverage, employer-paid dental and vision insurance, and 401(k) participation.
• Opportunities for internal promotion and varied, rapid career development.