Senior Paid Search Manager (Google Ads)

Location: Knoxville, TN, Portland, or Atlanta; remote employees must be based in the United States. Relocation assistance to Knoxville may be provided.

Company

hirify.global is a 600+ person, full-service national advertising agency connecting data and creativity to deliver business results.

What you will do

• Build, launch, manage, and optimize paid search and YouTube campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Manage Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns across multiple brands and verticals.
• Develop media plans, budget recommendations, pacing plans, and weekly and monthly performance reports.
• Conduct keyword research, competitive analysis, search query analysis, audience targeting, remarketing, and ad copy testing.
• Analyze campaign and business data, plan A/B tests, and recommend landing page and conversion rate optimization improvements.
• Communicate with clients, collaborate with internal search teams, and mentor analysts and strategists.

Requirements

• 3+ years of paid search experience in an advertising agency or performance marketing environment.
• Hands-on Google Ads and Microsoft Ads experience; working knowledge of Search Ads 360.
• Google Ads certification required; Microsoft Advertising certification preferred.
• Experience managing large-budget, enterprise, multi-brand, or multi-location campaigns.
• Knowledge of pixels, Google Enhanced Conversions, call tracking, offline conversion imports, bid automation, value-based bidding, and advanced audience strategies.
• Strong analytical, client management, communication, organization, Excel/Google Sheets, and presentation skills.

Culture & Benefits

• Family-oriented environment at a family-run agency.
• Dog-friendly offices and flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical coverage for employees and dependents, employer-paid dental and vision insurance, and 401(k) participation.
• Opportunities for promotion from within and varied career development.