Senior Copywriter (Healthcare)

TL;DR

Senior Copywriter (Healthcare): Shaping how Juniper speaks to patients across the entire funnel, raising the bar for conversion and lifecycle writing, and setting the standard for great copy. Focus on translating complex health topics into clear messaging, optimising content with A/B testing, and applying AI to increase efficiency.

Location: Hybrid role, must be based in New South Wales, Australia.

Company

hirify.global is a digital healthcare company on a mission to make good health last a lifetime, with over 100,000 monthly active patients in its weight-management program, Juniper.

What you will do

• Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention.
• Translate complex health topics into hyper-clear messaging that builds trust and drives action.
• Identify and fill gaps in persuasive arguments (testimonials, statistics, expert quotes).
• Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging.
• A/B test your work and optimise it using data and best-practice techniques.
• Ensure consistency in tone, narrative, and brand messaging across channels and formats.
• Partner closely with design, lifecycle, product, and growth teams.
• Apply AI deliberately to increase efficiency and effectiveness without compromising quality or compliance.

Requirements

• Extensive experience writing conversion-focused copy for D2C brands.
• Experience writing across an entire customer journey, threading cohesive messages throughout.
• Specific experience with landing page optimisation, email marketing, and UX writing.
• Sharp, empathetic writer who can balance clarity with persuasion.
• Experienced with A/B testing and energised by data, feedback, and iteration.
• Strong sense of ownership, curious, and believes that collaboration and feedback leads to better outcomes.

Nice to have

• Experience mentoring junior writers and uplifting writing quality across a team.
• Knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently.
• Experience in a regulated space (ideally health, but including fintech, insurance) and understanding compliance.

Culture & Benefits

• Goal to support 1 million patients globally, launching into new conditions, demographics, and geographies.
• High ownership, continuous feedback, and dedicated development support.
• Collaborate with talented peers across Australia, the UK, Germany, Japan, the Philippines, and South Africa.
• Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Equity for everyone means you share in our success.
• Catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Parental and miscarriage leave, health, professional development, and personal days.
• Flexible working hours and strong culture of work-life balance.