Senior Copywriter (Healthcare)

TL;DR

Senior Copywriter (Medtech): Crafting persuasive conversion-focused content for Juniper Australia to drive patient engagement and retention with an accent on clarity, argument, and psychological persuasion. Focus on building cohesive patient journeys across landing pages, email marketing, and in-app content through data-driven A/B testing and strategic narrative design.

Location: New South Wales, Australia (Hybrid)

Company

hirify.global is a leading digital healthcare company focused on building long-term, accessible, and human-centric care ecosystems for weight management, fertility, and preventative health.

What you will do

• Own conversion-focused copy across the entire patient lifecycle, from initial landing pages to onboarding and long-term retention.
• Translate complex clinical topics into clear, empathetic messaging that builds trust and drives action.
• Synthesize patient insights from interviews and research to refine persuasive arguments.
• Lead A/B testing initiatives to optimize copy performance based on data and iteration.
• Ensure consistent brand narrative and tone across all patient touchpoints.
• Collaborate with product, design, and growth teams to influence conversion strategy.
• Apply AI tools effectively to scale output without sacrificing quality or compliance.

Requirements

• Extensive experience in writing conversion-focused copy for D2C brands.
• Proven track record of managing copy across an entire customer journey.
• Deep understanding of landing page optimization, email marketing, and UX writing.
• Strong analytical mindset with experience in A/B testing and data-driven iteration.
• Ability to balance empathy and clarity in high-stakes health communication.
• Must be based in New South Wales or willing to work in a hybrid capacity.

Nice to have

• Experience mentoring junior writers and uplifting team-wide quality.
• Background in regulated industries such as health, fintech, or insurance.
• Finesse in process improvement using internal systems and AI tools.

Culture & Benefits

• Equity for all employees to share in company success.
• Learning and development support including budgets and conference access.
• Flexible working hours with a strong emphasis on work-life balance.
• Wellness perks including catered talks, exercise classes, and Whoop membership.
• Comprehensive support including parental/miscarriage leave and an Employee Assistance Program.