Director of Marketing Analytics

TL;DR

Director of Marketing Analytics: Leading the global marketing analytics function to turn data into actionable insights for growth and marketing optimization, with an accent on developing measurement strategies, attribution models, and forecasting frameworks. Focus on advanced analytics, modeling customer lifetime value, churn prediction, and marketing mix modeling to drive strategic recommendations.

Location: Hybrid in London, UK. Relocation assistance and visa sponsorship are not available.

Company

hirify.global is a product company providing a sales CRM solution to over 100,000 small and medium-sized businesses globally.

What you will do

• Build and lead a high-performing marketing analytics team.
• Develop and execute the global marketing measurement strategy, defining KPIs, attribution, and forecasting.
• Establish a unified marketing analytics framework across all channels to evaluate performance and ROI.
• Lead advanced analytics initiatives, improving models like multi-touch attribution, CLTV, churn prediction, and marketing mix modeling.
• Translate data into actionable insights and strategic recommendations for executives.
• Drive experimentation frameworks (A/B testing, incrementality) and champion data literacy.

Requirements

• 10+ years of experience in analytics, with 5+ in marketing or growth analytics roles at a SaaS or digital company.
• Proven success leading analytics teams in a high-growth, global environment.
• Deep expertise in marketing measurement, attribution, and data storytelling.
• Strong command of SQL, data visualization tools (Tableau, Looker), and marketing analytics platforms.
• Experience with statistical modeling, marketing mix modeling, and experimentation design.
• Familiarity with modern data stacks (AWS, dbt, Snowflake, Databricks, Jupyter) and marketing automation (Segment, Zapier).
• Work authorization for the UK is required. No relocation or visa sponsorship available.

Culture & Benefits

• Enjoy a people-first culture valuing authenticity, collaboration, and inclusivity.
• Benefit from flexible hours, wellness perks, and SWAG, including performance-based bonuses, 28 paid leave days, and well-being days.
• Access opportunities for mentorship, coaching, and internal mobility to unlock your potential.
• Work on meaningful, customer-driven projects to help 100,000+ small and medium-sized businesses grow.
• Push boundaries and experiment with the latest technologies, contributing to an AI First Vision.