Business Analyst - Market Performance (Analytics)

TL;DR

Business Analyst - Market Performance (Analytics): Optimizing customer experiences through data-driven insights and strategic project management with an accent on retention, churn, and customer health analysis. Focus on translating complex data findings into actionable recommendations and leading strategic cross-functional initiatives.

Location: Hybrid in Pune, India or Manila, Philippines

Company

hirify.global is the world's leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries.

What you will do

• Partner with BI and analytics teams to scope, prioritize, and obtain data analysis for critical business questions.
• Analyze customer data to identify trends, patterns, and actionable insights related to retention, churn, and customer health.
• Conduct cohort and segmentation analysis to understand customer behavior across product tiers and regions.
• Design experiments to test hypotheses, including project design, delivery, and measurement.
• Build and maintain executive reporting and regular reporting cadences for CS leadership.
• Lead strategic projects from inception to completion, including defining success metrics and measurement frameworks.

Requirements

• Advanced proficiency in Excel and Salesforce; SQL experience preferred.
• Experience with customer analytics, journey mapping, and user experience optimisation.
• Strong project management skills with the ability to coordinate cross-functional initiatives.
• Excellent written and verbal communication skills, including presentation development.
• Proven ability to translate data into actionable business insights.
• Experience in customer research methodologies and voice-of-customer programmes.

Culture & Benefits

• Hybrid working model (in-office & from home).
• Mental health and well-being initiatives.
• Paid birthday, study, and volunteering leave every year.
• Sponsored social clubs, team events, and celebrations.
• Employee Resource Groups (ERG) to help you connect and get involved.
• Investment in your personal growth offering training for your advancement.