Marketing Analyst (Marketing & Customer Analytics)

TL;DR

Marketing Analyst (Marketing & Customer Analytics): Supporting data-driven decision-making across marketing and customer lifecycle efforts with an accent on marketing performance, customer behavior, and growth analytics. Focus on translating complex datasets into actionable insights that directly impact campaign effectiveness, customer experience, and business growth.

Location: Remote (UK)

Company

hirify.global is the leading sales and checkout platform powering over $5B in creator and entrepreneur sales.

What you will do

• Analyze performance across all marketing channels.
• Track and report on key marketing KPIs including CAC, ROAS, conversion rates, funnel performance, and campaign ROI.
• Analyze customer acquisition, engagement, retention, churn, and reactivation metrics.
• Identify opportunities to improve onboarding, lifecycle messaging, and long-term customer value (LTV).
• Translate data into clear, actionable insights for non-technical stakeholders.
• Ensure data accuracy, consistency, and reliable reporting across marketing systems.

Requirements

• Strong understanding of marketing funnels, attribution models, and customer lifecycle metrics.
• Advanced analytical skills with Excel/Google Sheets and experience with BI tools (e.g. Looker, Tableau, Power BI, Metabase).
• Hands-on experience with analytics platforms such as GA4, CRM systems, email marketing tools, and ad platforms.
• Ability to clearly communicate insights and recommendations to both technical and non-technical audiences.
• 3+ years’ experience in marketing analytics, growth analytics, or customer analytics (SaaS or digital products preferred).

Nice to have

• Experience in subscription-based or high-volume transactional SaaS businesses.
• Familiarity with experimentation frameworks and A/B testing analysis.
• Experience working in a remote, global organization.
• Knowledge of affiliate or creator-driven marketing ecosystems.

Culture & Benefits

• Values: Commit to Excellence, Find a Way, Help Each Other, Keep Growing, Data First.