PPC Team Lead (Digital Marketing)

TL;DR

PPC Team Lead (Digital Marketing): Owning and scaling Google Ads strategy for high-growth products with an accent on budget planning, optimisation roadmaps, and creative performance. Focus on driving sustainable DTC acquisition at scale, leading a UA team, and fostering cross-functional collaboration.

Location: Relocation to Cyprus required, with full support provided for visa, paperwork, accommodation, and settling in.

Company

hirify.global is a global product company with Ukrainian roots, focused on developing innovative wellness apps like Muscle Booster, Yoga-Go, and WalkFit for millions of users.

What you will do

• Own, develop, and scale end-to-end strategy for high-budget Google Ads campaigns (mid–7 figures annually) across various platforms.
• Lead large-scale budget planning, forecasting, and own key performance indicators (CAC, LTV/CAC, CVR, ROI).
• Build and manage optimisation roadmaps and quarterly OKRs, driving execution and validating new tests for incremental growth.
• Oversee creative performance, designing and running testing frameworks in partnership with the Creative team.
• Own funnel performance for Google Ads, collaborating with UX/Funnel teams to develop and optimise for maximum CVR.
• Lead, mentor, and develop a small UA team (2–4 people) on planning, execution, optimisation, and troubleshooting.

Requirements

• Advanced hands-on knowledge of all Google Ads campaign types (Demand Gen, GDA, Video, Search, PMax).
• Proven experience running structured, high-volume creative testing and understanding creative pipelines.
• Expert command of automation for campaign testing, bidding, and management (scripts, autorules).
• Experience building robust strategic test-and-learn roadmaps and developing scalable UA testing systems.
• Solid understanding of UX fundamentals with the ability to recommend funnel and landing-page improvements.
• Highly analytical, structured mindset, strong attention to detail, and confidence working with large datasets and tools (Excel, BI platforms, GA4).
• Relocation to Cyprus is required for this role.

Nice to have

• Experience with additional media-buying platforms (DSPs, Paid Social, Native Ads, Apple Search Ads).

Culture & Benefits

• Culture that champions personal and professional growth.
• Empowerment for every team member to inspire and make an impact.
• Focus on achieving meaningful outcomes and making a difference.
• Be part of a movement creating a healthier, happier world.
• Full relocation support provided for Cyprus, including visa, paperwork, accommodation, and settling in.

Hiring process

• Recruiter call
• Meet a team member
• Skills assessment
• Meet the Leadership team