Crm Producer (Gaming)

TL;DR

Crm Producer (Gaming): Designing and executing customer relationship strategies to drive engagement, retention, and revenue growth across the product lifecycle with an accent on CRM operations, segmentation, messaging, automation, and performance analytics. Focus on planning targeted campaigns, leveraging player data for insights, and collaborating cross-functionally to deliver personalized communications.

Location: Hybrid, 4 days from the office in Nicosia, Cyprus

Company

hirify.global is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus, known for titles like World of Tanks and World of Warships.

What you will do

• Develop and own CRM strategy across multiple communication channels including email and in-game messaging.
• Plan and execute targeted CRM campaigns and lifecycle programs covering acquisition to churn prevention.
• Manage segmentation frameworks and coordinate with creative teams for compelling messaging.
• Monitor CRM performance metrics and conduct A/B and multivariate testing to improve impact.
• Manage CRM platforms, event tracking, and data integration with analytics tools.
• Collaborate with product, marketing, data, and live ops teams to align CRM messaging with product roadmaps and events.

Requirements

• Location: Hybrid work mode with 4 days from the office in Nicosia, Cyprus
• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 3–5+ years of experience in CRM, lifecycle marketing, or retention marketing.
• Strong knowledge of CRM tools and customer data platforms.
• Analytical mindset with experience interpreting user data and campaign performance.
• Excellent project management and communication skills.
• English: CV submission in English; job posting in English implies at least B2 level

Nice to have

• UI/UX knowledge.
• Experience in gaming, mobile apps, or subscription-based products.
• Knowledge of SQL or basic data querying.
• Experience with customer segmentation modeling and predictive analytics.
• Familiarity with experimentation frameworks and lifecycle automation.

Culture & Benefits

• 21 days annual leave plus additional paid time off and sick leave top-ups.
• Career development and education opportunities including English courses.
• Premium private health care and mental well-being program.
• Onsite gym, spa, canteen, and free parking in Nicosia office.
• Employee discounts, social clubs, company events, and referral rewards.