Senior User Acquisition Manager (App)

TL;DR

Senior User Acquisition Manager (App): Planning, executing, and scaling app user acquisition campaigns with an accent on performance optimization, account structure, bidding models, and audience segmentation. Focus on driving incremental growth through rapid experimentation and generating insights from performance data to identify opportunities.

Location: Flexible office + home working, up to 2 months a year working abroad

Salary: €4,700 (monthly)

Company

hirify.global is the world's #1 health & fitness app, with 500M+ downloads and 77M+ monthly users, building the next generation of digital health with AI-powered, privacy-first, clinically backed solutions.

What you will do

• Plan, execute, and scale app user acquisition campaigns across paid social channels (Facebook Ads) focusing on performance.
• Monitor and optimize account structure, bidding models, and audience segmentation.
• Drive incremental growth through performance-focused campaign strategy and rapid experimentation.
• Collaborate with analytics, creative, and social teams to boost paid acquisition.
• Generate insights from performance data and proactively identify areas of opportunity.
• Produce regular performance reports and contribute to strategic discussions.

Requirements

• 3+ years of performance marketing experience in app user acquisition.
• Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat) and/or Google Ads.
• Proven track record of optimizing campaigns for performance metrics (ROAS, CPA, LTV).
• Strong analytical skills, including advanced Excel or Google Sheets capabilities.
• Solid understanding of app attribution and proficiency using MMP tools and BI tools like Looker/Tableau.
• English: Upper-intermediate or advanced proficiency required.

Nice to have

• Experience in web2app user acquisition.
• Experience in Health Tech, FinTech, or other regulated industries.
• Experience with automation tools and scripts for campaign management.
• Familiarity with GDPR, CCPA.

Culture & Benefits

• Competitive salary and annual reviews with opportunity to participate in performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay.
• Accelerated professional growth through world-changing work and learning support.
• Flexible office + home working, with up to 2 months a year working abroad.
• 5-week fully paid sabbatical at 5-year hirify.globalversary.
• hirify.global Premium for friends & family, plus more health, pension and wellbeing perks.