Customer Marketing Manager

TL;DR

Customer Marketing Manager: Steering marketing programs towards increasing NRR and Customer Lifetime Value by planning and executing marketing programs for existing customers with an accent on cross-selling, up-selling, loyalty, retention, and advocacy. Focus on streamlining customer communication across the journey, driving customer advocacy through success stories, and creating customer-facing sales enablement collateral.

Location: Hybrid in Bucharest, Romania. Must be based in Bucharest (or nearby) and have a valid work permit in Romania.

Company

hirify.global is a fast-growing software-as-a-service company headquartered in Finland, specializing in Enterprise Procurement Analytics for global clients.

What you will do

• Streamline customer communication throughout the entire customer journey (implementation to advocacy).
• Design and execute marketing strategies to assure customer awareness of continuous product value and drive retention.
• Collaborate with marketing and customer success teams on multi-channel strategies for up-selling and cross-selling.
• Plan and execute Go-to-Market campaigns for new products and features, acting as the voice of the customer.
• Drive customer advocacy through case studies, testimonials, and speakership at events.
• Create effective sales enablement collateral using aligned product messaging for existing customers.
• Track and report on campaign success, customer data, and ROI of customer marketing efforts.

Requirements

• 3+ years of customer marketing, product marketing experience or related domain, preferably in B2B SaaS.
• Demonstrated ability to understand software products and clearly communicate their benefits.
• Experience in building and executing effective customer journeys for product adoption, retention, and expansion.
• Proficiency in partnering with Customer Success or Account Management teams.
• Strong project management, analytical, and exceptional communication and writing skills.
• Proficiency with marketing automation systems and CRMs (preferably HubSpot).
• Fluency in English required.

Nice to have

• Experience in businesses with high touch sales (SLG) and long sales cycles.
• Understanding of Procurement and/or Supply Chain Management, Sustainability, or Finance.
• Some experience in Demand Generation.

Culture & Benefits

• Hybrid work environment in Bucharest with international clients and diverse colleagues.
• Culture that promotes challenging yourself, learning, and growth.
• Freedom and responsibility in your role.
• Private medical subscription and flexible benefits package.
• hirify.global Equity Program and referral bonuses.
• Extra 5 days of vacation.