Product Marketing Lead (SaaS)

TL;DR

Product Marketing Lead (SaaS): Shaping the go-to-market strategy and positioning for a unified API platform with an accent on product messaging, sales enablement, and competitive insights. Focus on leading product launches and collaborating with cross-functional teams to drive adoption and expansion.

Location: Remote

Company

hirify.global is the universal integration layer for modern SaaS products, backed by top-tier investors like Google Ventures and Workday Ventures.

What you will do

• Lead product positioning, messaging, and packaging across customer segments and verticals
• Develop GTM strategies for product launches and major releases
• Build and deliver sales enablement content—pitch decks, battlecards, product sheets
• Conduct competitive analysis and customer research to inform roadmap and messaging
• Own our voice in the market across website, collateral, and campaigns
• Collaborate closely with Product, Sales, and Customer Success to drive adoption and expansion

Requirements

• Strong product marketing experience in B2B SaaS, ideally with platform/API or dev-focused products
• Proven success in translating technical capabilities into clear, differentiated messaging
• Experience owning end-to-end product launches and GTM plans
• Track record of building sales enablement materials that drive impact in complex sales cycles
• Skilled at working across cross-functional teams—especially Product and Sales
• Comfortable operating independently in a high-growth, remote-first environment

Nice to have

• Experience with AI platforms, integrations, or API-first products
• Hands-on experience using Clay or similar AI sales intelligence tools

Culture & Benefits

• Join one of Europe’s fastest-growing startups
• Work with a veteran team of ex-employees of Google, Microsoft, Oracle, Coinbase, JP Morgan and more
• Participation in the company’s employee share options plan
• 25 days holiday + 1 additional day holiday per year of tenure
• Flexible work setup – we're hybrid-friendly
• £1,000 for your home office set up + £500/year top-up
• Cycle2Work and Electric Cars scheme
• Private health insurance (including dental & optical)
• Health, fitness and gift card discounts
• Annual team offsite to sunny spots (last ones were in Spain and Portugal ☀️)