PR Lead

PR Lead
Blask — AI analytics platform for iGaming

Blask is an AI-driven analytics platform for the iGaming industry. We are trusted by leading operators and affiliates worldwide. We are building a product we are proud of, and now we are looking for a PR Lead who will make sure Blask is consistently featured in industry media, by thought leaders, and by experts — through organic, long-term relationships.

This role is for you if you:
- Have experience working with B2B audiences and know how to communicate complex ideas in simple terms

- Ideally come from an agency background and are used to working independently and effectively

- Have a track record of implementing large-scale reputation projects across media and social platforms

- Can turn “feelings and ideas” into a structured PR strategy, content calendar, and measurable KPIs

- Have relevant contacts among industry media and potential partners

- Are highly proactive and can find stories even when it seems like there are none

- Build long-term, mutually beneficial relationships with journalists so they want to cover you without being paid

- Are comfortable working with numbers and analytics

Your responsibilities will include:
- Develop and execute Blask’s PR strategy for the iGaming/tech B2B market

- Build and maintain a media database: journalists, bloggers, analysts, podcasts, Telegram channels, LinkedIn experts

- Generate story angles: press releases, comments, opinion pieces, research, timely responses to industry news and trends

- Pitch stories to fit the format of each outlet/author, securing publications and special projects

- Drive thought leadership: ghost-writing for executives, quotes, opinion articles, interviews, speaking engagements, awards

- Prepare supporting communication materials: releases, press kits, media kits, FAQs, instructions

- Monitor the media landscape and respond quickly to news opportunities

- Measure results: publications, citations, visibility; create reports and propose improvements

- Coordinate designers, copywriters, and researchers for PR activities

Requirements:
- Proven experience in B2B PR (portfolio and links to publications required)

- Agency background is highly desirable

- Strong pitching and negotiation skills; ability to “sell” stories to editors

- Excellent Russian and English (Upper-Intermediate+) for international platforms

- Solid understanding of PR/communications metrics and analytics

- Organized, independent, detail-oriented, and result-driven

We are looking for someone who:
- Creates earned content that drives leads and strengthens the brand, not just mentions

- Is not afraid of experiments and responsibility, thrives in a fast-paced environment

- Can inspire and align a team around PR goals

What we offer:
- Work at Blask — one of the leaders in AI analytics for iGaming

- Trust and autonomy: we set goals, not tasks

- Influence on the company’s communications agenda and the personal brand of its executives

- Professional growth opportunities

- Remote-first culture: work from anywhere

- Compensation discussed during the interview + performance-based bonuses

Important:
Along with your CV, please include a portfolio (best publications and cases), a brief list of your media contacts, and three PR story ideas for Blask for the upcoming month. Applications without cases will not be considered.


Contacts:

email: a.androsova@blask.com
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