Senior Apac Marketing Manager

TL;DR

Senior APAC Marketing Manager: Leading full-funnel, data-driven marketing campaigns across the APAC region, from strategy to execution. Focus on optimizing marketing operations, leveraging data analysis to drive strategy, and delivering local marketing programs.

Location: Beijing, China

Company

hirify.global is the leading platform to create and grow games and interactive experiences.

What you will do

• Lead and optimize marketing operations, tools, and lead tracking systems across the APAC region to improve efficiency and alignment.
• Partner with cross-functional teams to monitor real-time performance and analyze data, leveraging tools to drive strategy optimization.
• Support product marketing management and localization initiatives in collaboration with product and business teams.
• Deliver local marketing programs in Vietnam, including events, partnerships, and commhirify.global engagement initiatives.

Requirements

• Fluent in English and Chinese, with 7+ years’ experience in product marketing, digital marketing, and marketing operations, with a strong focus on B2B, funnel strategies, and cross-channel campaign execution across the APAC region.
• Strong analytical mindset with hands-on experience using data and marketing tools to conduct in-depth analysis, build dynamic dashboards, and deliver actionable insights that drive effective marketing decisions.
• Data-driven and detail-oriented, with hands-on experience managing campaigns across Google Ads and Salesforce/Eloqua ecosystems.
• Deep understanding of the ad tech and digital advertising industry, with a solid grasp of developer ecosystems — including performance marketing metrics, tools, and optimization best practices.
• Collaborative and proactive team player with strong communication skills and a continuous learning mindset; able to work effectively with cross-functional teams to deliver results efficiently.

Nice to have

• Experience in ad tech product marketing is a strong advantage.
• Vietnamese language skills are considered a strong plus.

Culture & Benefits

• Fostering an inclusive, innovative environment with the best employees.
• Employment opportunities are provided without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law.