Pcx Lead (Crm Strategy & Account Lead)

TL;DR

PCX Lead (CRM Strategy & Account Lead): Leading CRM and loyalty strategy for a regional airline, focusing on customer experience design, technical enablement, and personalization at scale. Focus on client engagement, and the orchestration of personalization across various channels, including EDM and apps.

Location: Hybrid work model with the option to work from home two days per week.

Company

hirify.global is a global, next-generation precision marketing agency leveraging data, creativity, technology, and empathy to foster client growth.

What you will do

• Design the Loyalty and Guest Experience framework, developing multi and omnichannel engagement programs.
• Lead CRM strategy roadmap; from audience segmentation and decisioning logic to lifecycle planning and creative personalization frameworks.
• Drive the evolution of the client's creative CRM and eDM strategy to elevate customer experience and engagement.
• Supervise all personalization initiatives across eDM, app, and owned channels, including testing, performance tracking, and insights translation.
• Own the client relationship, managing day-to-day strategic discussions, resource planning, and the CRM roadmap cadence.

Requirements

• 10+ years of experience across CRM, CX, or loyalty strategy roles (agency or consultancy).
• Strong understanding of Adobe solutions (Adobe Experience Cloud), data-driven personalization, and decisioning logic.
• Mastery of CRM best practices (segmentation, scoring, lifecycle modeling).
• Proven leadership of multi-market or global accounts.
• High emotional intelligence, excellent communication, and leadership skills.

Nice to have

• Previous airline experience is a big plus.

Culture & Benefits

• Hybrid work model designed to enable in-person connections and collaboration.
• Flexibility to work from home two days per week.