SMM Specialist (iGaming)

#vacancy #remote #smm

SMM Specialist

Обязанности:

- Develop and implement SMM strategies and content plans for the brand and its sub-brands.
- Manage 6–10 social media accounts (Telegram, Instagram, X, Facebook, etc.).
- Publish and adapt content for different languages and regions.
- Coordinate posts with marketing, retention, VIP, and affiliate teams.
- Brief designers on creatives (banners, stories, videos, carousels).
- Moderate comments and maintain basic communication with the audience.
- Collect and analyze performance statistics, prepare weekly activity reports.
- Support campaigns, events, and special projects (Advent calendars, promos, seasonal campaigns).

Требования:

- Proven experience in developing and maintaining content plans across multiple geographies and languages.
- Understanding of SMM specifics in iGaming / betting (communication tone, promos, offers, seasonal activities).
- Strong copywriting skills for social media — short, engaging texts, stories, and call-to-actions.
- Experience briefing designers and setting tasks for visual content.
- Ability to analyze statistics and adjust content strategy based on insights.
- Fluent Russian — required.
- English: Upper-Intermediate+ (for managing EN accounts).
French or Arabic — a plus (for Africa and MENA regions).
- Highly organized and attentive to detail (able to manage multiple accounts simultaneously).
- Creative mindset and strong sense of style.
- Initiative and independence in generating ideas.
- Responsibility for publication deadlines and content quality.
- Team player — able to collaborate with designers, translators, retention, and affiliate teams.
- Flexibility and adaptability to different content formats and cultural contexts (CIS / Africa / MENA).

Tools:
- Meta Business Suite, Telegram, Instagram, TikTok, X (Twitter), Facebook — required platforms.
- Google Sheets / Excel — for maintaining content calendars and reports.
- Scheduling tools (Later, Notion, Buffer, Hootsuite).
- Canva / Figma — basic work with visuals and evaluation of creatives.
- Knowledge of UTM tags and basic analytics (CTR, ER, Reach, Growth).
- Jira / Confluence — a plus for task and process management.

Условия работы:
- Fully remote work
- Flexible start time
- Opportunity to join a fast-growing product and make a direct impact

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