Senior Performance Manager

TL;DR

Senior Performance Manager (Performance Marketing): Spearheading the strategy, execution, and optimization of complex paid media campaigns with an accent on maximizing ROI, pioneering innovative solutions, and fostering data-driven excellence. Focus on developing sophisticated, data-driven paid media strategies and championing advanced optimization techniques across diverse platforms.

Location: Hybrid, based in Riyadh, Saudi Arabia

Company

WPP is the creative transformation company, and hirify.global is its global media collective.

What you will do

• Lead the development and implementation of sophisticated, data-driven paid media strategies.
• Oversee the management of large-scale, multi-channel paid media campaigns across diverse platforms.
• Champion advanced optimization techniques, including A/B testing and predictive analytics, to maximize ROI.
• Analyze campaign performance, identify key trends, and present actionable insights and strategic recommendations to clients.
• Cultivate strong relationships with key platform partners (Google, Meta) and leverage their expertise.
• Drive innovation by identifying and implementing new technologies, platforms, and strategies.

Requirements

• 6+ years of experience in performance marketing with a proven track record of managing successful paid media campaigns at scale.
• Deep expertise in paid search, social, and display advertising platforms, including Google Ads, Meta, LinkedIn, and Programmatic Display.
• Exceptional analytical skills and proficiency in data analysis tools (Excel, Google Analytics, Google Data Studio).
• Strong understanding of attribution modeling, audience segmentation, and advanced bidding strategies.
• Excellent communication, presentation, and client management skills, with the ability to influence stakeholders.
• Proven leadership skills and the ability to mentor and guide junior team members.

Culture & Benefits

• Access to global hirify.global & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.
• Frequent in-office events showcasing team wins, thought leadership, and celebrating holidays.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Hybrid work approach, with teams in the office around four days a week.