Director Of Marketing

TL;DR

Director Of Marketing: Lead marketing strategy and execution for an ambitious mobile game launching in China with an accent on China-market positioning, audience targeting, and integrated campaigns. Focus on building local marketing function, collaborating with global teams, and managing IP licensor relationships to drive player acquisition and engagement.

Location: Onsite in Shanghai, China (5 days in the office)

Company

hirify.global is a global interactive entertainment and mobile-first video game company known for award-winning mobile games and a proprietary technology platform supporting a diversified portfolio.

What you will do

• Build and lead the China marketing function, establishing strategic foundation for positioning, audience definition, and messaging for a major IP-based mobile title.
• Develop and execute China-market launch and live-ops strategies using local platforms, media, and community ecosystems.
• Create integrated, data-driven campaigns across brand, content, social, and performance marketing with clear KPIs and optimization.
• Partner with cross-functional teams and global marketing to align plans and represent China-market needs.
• Manage day-to-day relationship with external IP licensor including strategy alignment and creative approvals.
• Build and maintain local partnerships including agencies, platform partners, KOL/influencer networks, and experiential vendors.

Requirements

• Must be based in Shanghai, China with onsite presence 5 days a week
• 10–12+ years leading marketing strategy and teams for successful mobile F2P titles in China, especially live-service games.
• Fluent in Mandarin and English with strong cross-cultural communication skills.
• Deep understanding of China’s mobile gaming ecosystem including UA, content marketing, social platforms, KOL strategy, agency management, and media optimization.
• Proven success launching or scaling major games in China with measurable business impact.
• Experience working with global licensors or external IP holders with sensitivity to alignment and brand guardrails.

Nice to have

• Experience running large-scale offline activations or IRL experiential campaigns in China.
• Track record of growing loyal, passionate player communities.
• Past success with GTM strategy for highly visible or viral mobile titles.
• Fluency in Japanese is a plus.

Culture & Benefits

• Commitment to diversity, equal employment opportunity, and supportive work environment.
• Global team of game lovers developing and innovating mobile games.
• Work alongside talented colleagues in a collaborative environment.