Content Creator (AI)

TL;DR

Content Creator (AI): Crafting high-performing, conversion-oriented content for web, performance marketing, and CRM channels with an accent on attracting new customers and activating existing ones. Focus on leveraging AI-powered tools to optimize workflow, scale content production, and personalize messages for the Dutch market.

Location: Hybrid, Amsterdam, Netherlands

Company

hirify.global is a tech company on a mission to accelerate the energy transition by helping households lower and shift their energy consumption using smart devices and a unique energy trading platform.

What you will do

• Craft conversion-oriented copy for the website, performance marketing (Meta, Google Ads), and marketing campaigns.
• Develop creative concepts for product/feature launches and manage compelling content for CRM channels (email, Push, in-app).
• Act as the local editor for hirify.global Magazine (blog), writing educational articles to drive traffic, boost conversions, and improve SEO.
• Plan and execute content calendars for local social media channels (Facebook, Instagram, YouTube), including designing engaging ideas and building community.
• Co-create engaging stories and content with partners and influencers; script, storyboard, and manage local motion/video production.
• Own all in-app translations and localization needs, ensuring seamless and natural communication for Dutch users.

Requirements

• Proven experience delivering high-quality copy and content that has driven strong business results.
• Ability to own KPIs and use learnings to iterate and evolve storytelling to achieve the best results.
• Proficiency in using AI, LLMs, and custom GPTs as part of your daily toolkit.
• Skill in transforming consumer insights and technical product briefings into compelling stories that resonate on multiple channels.
• Native Dutch and fluent English proficiency are required.
• Bachelor's degree in Marketing, Communication, or a related field.

Nice to have

• Ability to tell visual and video stories when words are insufficient.

Culture & Benefits

• Work on a mission to accelerate the energy transition, contributing to a real shift in how people consume electricity.
• Be one of the first to experiment with AI-powered tools to optimize workflow and supercharge creativity.
• Collaborative environment, prepared for the unexpected, focused on user impact and sustainability.
• Opportunity to join a growing company of 300+ people across multiple offices, backed by prominent investors.
• Hybrid work setup based in Amsterdam.