OOH Communication Manager

TL;DR

OOH Communication Manager: Defining and executing advanced OOH/DOOH advertising strategies for international clients with an accent on driving innovation, programmatic approaches, and dynamic content optimization. Focus on overseeing strategic planning, buying, and optimization of multi-market campaigns and managing substantial media budgets for maximized ROI.

Location: Hybrid in Milan, Italy

Company

hirify.global is a global media collective that uses the power of creativity to build better futures for clients and communities.

What you will do

• Lead the development of high-level OOH/DOOH communication strategies aligned with client objectives.
• Drive innovation in OOH/DOOH campaign methodologies, integrating programmatic approaches and advanced targeting.
• Oversee end-to-end strategic planning, buying, and optimization of complex, multi-market OOH/DOOH campaigns.
• Establish performance measurement frameworks and leverage analytics for strategic insights and market trend prediction.
• Cultivate and manage strategic relationships with international clients and act as a primary OOH/DOOH advisor.
• Lead strategic negotiations with international OOH/DOOH vendors and technology partners.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or Business (Master's preferred).
• Minimum of 5 years of progressive experience in OOH/DOOH media planning and buying, preferably in a media agency.
• Expert-level understanding of international OOH/DOOH media markets, including deep familiarity with Italian market dynamics.
• Advanced proficiency in specialized OOH/DOOH planning software, programmatic DOOH platforms, and analytics tools.
• Superior communication, negotiation, and presentation skills to articulate complex strategies.
• Fluency in both English and Italian is essential.

Culture & Benefits

• Investment in employee growth and access to global hirify.global & WPP networks.
• Employee resource groups and frequent in-office events.
• Competitive medical, group retirement, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Preferential partner discounts.
• Hybrid work approach.