Product Localisation Lead (Thailand)

TL;DR

Product Localisation Lead (Thailand): Owning and defining hirify.global's product and localisation strategy in Thailand with an accent on adapting global experiences for Thai users and providing cultural insights. Focus on analysing user funnels, evaluating campaign effectiveness, and ensuring cultural nuance across all Thai-language experiences.

Location: This role is based in Bangkok, Thailand

Company

hirify.global is a high-growth SaaS and product-led company redefining how the world experiences design.

What you will do

• Own hirify.global’s product and localisation strategy in Thailand.
• Contribute to the product roadmap for Thailand (e.g., feature, payment method, authentication deployment).
• Analyse active user and subscription funnels to identify improvement areas.
• Evaluate and adapt global messaging, campaigns, and product experiences for Thai users.
• Provide cultural insights and guidance to global teams.
• Partner with the Thai Language Manager, linguists, and translators to ensure clarity, tone, and cultural nuance across all Thai-language experiences.

Requirements

• Experience in product and localisation within a high-growth SaaS or product-led company.
• Understanding of Thai customer needs and opportunities to effectively meet them.
• Analytical mindset to evaluate campaign effectiveness and recommend data-driven improvements.
• Ability to understand ambiguous, complex problems and communicate them simply.
• Drive to see things through despite changes and setbacks.
• Fluent in Thai and English with exceptional communication skills.

Nice to have

• Experience in marketing or advertising in the Thai market.
• Knowledge of product growth strategies and user acquisition in Thailand.
• Tertiary education in linguistics, literature, or localisation.
• Copywriting experience, such as maintaining a blog or experience in localisation for a SaaS product.
• Solid understanding of organic growth (SEO and WordPress).
• Some design experience.
• Expertise with CAT tools (e.g., Smartling).

Culture & Benefits

• Equity packages for shared success.
• Inclusive parental leave policy.
• Annual Vibe & Thrive allowance to support wellbeing, social connection, and office setup.
• Flexible leave options to recharge and be a force for good.
• Work within a distributed Localisation group, part of the International Supergroup.

Hiring process

• Interviews are conducted virtually.