TL;DR

Demand Generation Manager (Strategic Partnerships): Lead and execute partner marketing growth strategies in Spain and Portugal, focusing on scalable demand generation initiatives and alignment with sales and marketing teams. Focus on designing data-driven marketing strategies, optimizing partner pipelines, and driving business growth through strategic partnerships.

Location: Hybrid in Barcelona, Spain

Company

%hirify_global% is a fast-growing all-in-one Business Management Software company helping SMEs automate HR workflows and centralize people data, with a diverse team across multiple countries.

What you will do

Design and lead data-driven marketing strategies with partners aligned to business goals and GTM priorities.
Collaborate with internal teams to align marketing and sales goals, optimizing partner pipeline and conversion rates.
Identify new partnership opportunities and models to expand market reach.
Define KPIs and reporting frameworks to track campaign performance and ROI.
Mentor and collaborate with cross-functional teams for consistent messaging and execution.
Stay updated on B2B SaaS demand generation trends and test new tactics to scale growth.

Requirements

Location: Hybrid role based in Barcelona, Spain
Fluent in Spanish and English (Portuguese is a plus)
7+ years experience in B2B marketing with focus on demand generation and partner/channel marketing.
Proven success in developing and scaling demand generation programs impacting pipeline and revenue.
Experience leading teams and strong leadership skills.
Strong understanding of digital acquisition channels, ABM, and marketing automation tools like HubSpot and Salesforce.

Nice to have

Experience managing 3rd-party relationships or partner agencies.
Experience managing demand generation teams.
Entrepreneurial mindset and business-driven approach.

Culture & Benefits

High growth, multicultural, and friendly environment.
Continuous training and learning opportunities.
Private health insurance and wellness benefits like Gympass.
Language classes and salary optimization tools.
Office perks including breakfast, organic fruit, discounts, and pet-friendly environment.