Principal Brand Designer (AI)

TL;DR

Principal Brand Designer (AI): Leading the integration of brand identity into AI companion products, focusing on crafting a cohesive and emotionally intelligent personality for Copilot. Focus on translating brand principles into design systems and ensuring consistent expression across all product interactions and engineering implementation.

Location: Onsite in Mountain View, United States (expected to work from office at least four days a week if living within 50 miles)

Salary: $163,000–$296,400 per year (general U.S. range); $220,800–$331,200 per year (San Francisco Bay area and New York City metropolitan area)

Company

hirify.global is shaping the future of brand and product experience through AI Companion products like Copilot.

What you will do

• Champion the intersection of product and brand design for AI applications.
• Lead creative work to apply brand identity across product features, flows, and user journeys.
• Drive collaboration between brand, product, and engineering teams for unified ecosystems.
• Develop and evolve a robust, flexible design system embodying the brand.
• Own and articulate the product’s visual and verbal style.
• Mentor and inspire designers, setting high standards for creative excellence.

Requirements

• Master’s Degree and 6+ years or Bachelor’s Degree and 8+ years experience in product or service design, or equivalent experience.
• A portfolio or work samples highlighting at least 5 years of experience synthesizing brand and product design.
• Proven ability to connect high-level brand principles to design system architecture and engineering implementation.
• Experience setting creative vision for complex, cross-platform products.
• High level of craft in both visual and experiential design.
• Expertise in research-led design.

Nice to have

• Experience collaborating with engineering teams to ensure brand is reflected accurately in product implementation.
• Ability to manage multiple projects and priorities, adapting quickly in a fast-moving, innovative environment.
• Leadership in fostering a positive, inclusive, and creative team culture that bridges brand and product thinking.

Culture & Benefits

• Agile, multidisciplinary team valuing bold creativity, integrity, and user focus.
• Core values include Quality, Simplicity, Safety & Security, Evaluation, and Kindness.
• Encouragement for championing new ideas and striving for unified expression.
• Culture of experimentation, feedback, and continuous learning within the design team and across disciplines.

Hiring process

• Applications accepted on an ongoing basis.