Performance Marketer / Channel Manager (Gamedev)

TL;DR

Performance Marketer / Channel Manager (Gamedev): Architecting and executing global paid media and acquisition strategies for hirify.global’s game franchises with an accent on multi-channel campaign management, data-driven optimization, and creative collaboration. Focus on designing full-funnel acquisition journeys, analyzing performance metrics, and driving long-term player engagement.

Location: Onsite in Wrocław, Poland

Company

hirify.global is a leading Polish video game company with over 30 years of experience, known for franchises like Dying Light and Call of Juarez, employing over 500 professionals across studios in Wrocław and Warsaw.

What you will do

• Lead planning, execution, and optimization of paid media campaigns across Google, Meta, YouTube, TikTok, Twitch, and emerging platforms
• Develop multi-channel acquisition strategies balancing short-term conversions and long-term player growth
• Collaborate with Creative, UA, and BI teams to produce and refine high-performance ad assets
• Design full-funnel acquisition journeys from awareness to reactivation
• Manage campaign budgets and ensure efficient spend allocation with clear ROI visibility
• Monitor market trends and adjust strategies to maintain optimal campaign performance

Requirements

• Must have 5+ years experience in user acquisition or performance marketing, preferably in gaming or mobile apps
• Fluent English required
• Deep expertise in digital advertising platforms and data analytics
• Proven success managing global multi-channel campaigns and large budgets
• Strong collaboration skills with cross-functional teams

Nice to have

• Experience with live-service game acquisition and re-engagement
• Familiarity with tracking and attribution platforms like Appsflyer, Adjust, or Kochava
• Understanding of SEO, ASO, and organic growth integration
• Passion for testing, iteration, and continuous improvement

Culture & Benefits

• Dedicated Buddy support and HR Business Partner
• Private medical care, life insurance, and pro-health campaigns
• Flexible working hours, no dress code, and supportive team environment
• Personal development budget, training days, and language classes
• Modern offices with chillout zones, gym, kitchen, and parking