Marketing Director (Gaming)

TL;DR

Marketing Director (Gaming): Leading and defining hirify.global’s global marketing strategy and ecosystem, including brand vision, communications, user acquisition, and performance marketing. Focus on building integrated, player-first campaigns and managing multidisciplinary teams to deliver emotionally resonant and commercially effective marketing.

Location: Onsite in Wrocław, Poland

Company

hirify.global is a leading Polish video game company with over 30 years of experience, known for iconic franchises like Call of Juarez and Dying Light, employing over 500 professionals across studios in Wroclaw and Warsaw.

What you will do

• Define and lead global marketing strategy across brand, communications, user acquisition, and performance marketing.
• Build scalable marketing frameworks and workflows empowering creative and efficient execution.
• Collaborate with Product, Publishing, and Creative leadership to shape franchise positioning and campaign narratives.
• Plan and execute multi-phase global campaigns including reveals, launches, and live-service engagement.
• Establish and track KPIs linking creative output to business performance and player engagement.
• Lead and mentor cross-functional marketing teams to achieve cohesive and impactful results.

Requirements

• Must have 10+ years of senior marketing experience, ideally in AAA gaming or related industries.
• Fluent English required.
• Proven success in leading global multi-channel campaigns and brand strategy.
• Strong leadership, team-building, and communication skills.
• Analytical mindset with ability to translate data into strategic action.
• Experience managing large budgets and complex stakeholder relationships.

Nice to have

• Experience with live-service or games-as-a-service models.
• Familiarity with influencer economy and global market nuances.
• Passion for games and storytelling.

Culture & Benefits

• Dedicated Buddy support and HR Business Partner.
• Private medical care, life insurance, and pro-health campaigns.
• Flexible working hours, no dress code, and supportive team environment.
• Personal development budget, training days, and language classes.
• State-of-the-art offices with gym, chillout zones, kitchen, and parking.