Lifecycle Marketing Specialist

TL;DR

Lifecycle Marketing Specialist (Marketing): Designing and executing global player engagement and retention programs for hirify.global’s game titles with an accent on CRM campaigns, behavioral data analysis, and personalized communication. Focus on building continuous, meaningful player relationships through data-driven lifecycle strategies and cross-team collaboration.

Location: Onsite in Wrocław, Poland

Company

hirify.global is a leading Polish video game company with over 30 years of experience, known for iconic franchises like Dying Light and Call of Juarez, employing over 500 professionals across studios in Wrocław and Warsaw.

What you will do

• Design and implement player lifecycle strategies including onboarding, engagement, retention, and reactivation.
• Develop personalized CRM campaigns using behavioral data and segmentation models.
• Manage automated communication flows across email, push notifications, and in-game messages.
• Collaborate with Product, Community, Creative, BI, and Data Science teams to align messaging and optimize campaigns.
• Define and monitor key retention metrics and conduct A/B testing to improve effectiveness.
• Adapt global lifecycle campaigns for cultural and linguistic relevance with regional teams.

Requirements

• Location: Must work onsite in Wrocław, Poland
• 4+ years experience in CRM, lifecycle, or player engagement marketing, preferably in gaming or digital entertainment.
• Proven expertise with CRM and marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable).
• Strong analytical skills to interpret behavioral data and translate insights into campaigns.
• Excellent copywriting and content design skills for emotionally resonant communication.
• Fluent in English.

Nice to have

• Experience with live-service or games-as-a-service models.
• Familiarity with personalization engines, segmentation logic, or predictive modeling.
• Understanding of player motivation psychology.
• Passion for building long-term player communities through data-driven storytelling.

Culture & Benefits

• Dedicated Buddy support and HR Business Partner assistance.
• Private medical care, life insurance, pro-health campaigns, and gifts for occasions.
• Flexible working hours, no dress code, and a highly skilled professional team.
• Personal development budget, paid training days, and language classes.
• State-of-the-art offices with chillout zones, gym (Wrocław), and free parking (Warsaw).