Crm Specialist (Igaming)

TL;DR

Crm Specialist (Igaming): Managing and optimizing CRM campaigns including SMS, calls, push notifications, and website content with an accent on player retention, segmentation, and data-driven marketing strategies. Focus on analyzing campaign performance, reducing churn, and ensuring compliance with responsible gaming regulations.

Location: Hybrid (Mauritius)

Company

hirify.global is a leading omnichannel technology solutions provider to the Sportsbook & iGaming industry with a strong presence and focus on emerging markets.

What you will do

• Oversee CRM campaigns across multiple channels and optimize based on KPIs.
• Develop strategies to retain players and reduce churn through targeted marketing.
• Create player segments and personalized promotions using customer data.
• Track and improve website performance related to CRM initiatives.
• Prepare and analyze CRM performance reports to inform strategic decisions.
• Ensure CRM activities comply with regulations and support responsible gaming.
• Provide copy editing and translations between English and French as needed.

Requirements

• Fluent in English and French
• 2-3 years of experience in CRM or marketing roles.
• Strong project management skills and ability to handle multiple brands.
• Advanced Excel skills for analysis and reporting.
• Experience optimizing CRM systems for segmentation and targeted marketing.
• Creative, detail-oriented, and adaptable in fast-paced environments.

Culture & Benefits

• Hybrid work model with 3 days per week from home.
• 13th base salary and annual salary review.
• 22 days of paid leave plus birthday and marriage leave.
• Travel commute allowance and personalized learning programs.
• Exciting career paths and supportive team environment.