Head of CRM

hirify.global empowers smarter mobility decisions helping people to move freely and cities to thrive.

Overview

As the Head of Lifecycle Strategy, you will define and execute a long-term lifecycle strategy that fuels growth across ride-hailing services. You will empower a talented team to develop high-ROI initiatives, streamline communication, and create seamless customer experiences. Your ability to coach, collaborate with senior stakeholders, and drive data-informed decision-making will be key to our success.

What you will do

• Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio.
• Lead, inspire, and mentor a team of senior CRM and technical specialists.
• Partner with senior leads to design and implement efficient lifecycle automations.
• Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives.
• Utilize robust analytics to conduct experiments and provide actionable insights.
• Ensure transparency and understanding of lifecycle performance.

Requirements

• Demonstrated experience in lifecycle marketing or CRM within app-based platforms or consumer-focused brands.
• Experience managing and growing high-performing teams.
• A strong analytical approach with a focus on customer-centric strategies and campaign performance metrics.
• In-depth knowledge of customer engagement, automation, experimentation, and mass communication tools.
• Exceptional communication and interpersonal skills to work seamlessly with cross-functional teams and senior stakeholders.

Culture & Benefits

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance & Employee assistance program